Celebrating Black excellence, heritage, and the future of skincare with Dr Shea at John Lewis this Black History Month UK. Our brand is built on honoring roots while delivering pure, waterless hydration. **What makes waterless skincare a game-changer for hydration?**Waterless skincare is revolutionizing the beauty industry by offering highly concentrated formulas without the need for water as a primary ingredient, which can constitute up to 95% of traditional products. This approach means products are packed with active ingredients like nourishing oils and butters, delivering more potent and effective results. Eliminating water also significantly reduces the need for harsh preservatives, making products gentler, especially for sensitive skin. Furthermore, waterless products often boast a longer shelf life and are more environmentally friendly, contributing to reduced water usage and packaging waste. Dr Shea’s 100% natural, waterless formulation ensures deep, lasting moisture by prioritizing pure ingredients like Ghanaian Shea Butter and Sweet Almond Oil for all-day moisture lock.**How does Dr Shea embody Black excellence and heritage?**As a proud Black-owned family business, Dr Shea celebrates its rich Ghanaian and Jamaican heritage, infusing this legacy into every product. Supporting Black-owned beauty businesses like Dr Shea contributes to economic empowerment within Black communities, fosters diversity, and encourages innovation in the beauty sector. Our presence at John Lewis during Black History Month UK, with its 2026 theme of “Honouring Our Communities,” is a testament to the achievements and contributions of Black entrepreneurs. We stand proudly on the John Lewis floor, surrounded by the words of those who paved the way, building a brand that truly honors our roots while delivering exceptional skincare.**Where can you experience the Dr Shea “Touch Test” and discover our products?**You can experience our renowned “Touch Test” and explore the full range of Dr Shea’s luxurious, natural skincare on the John Lewis beauty floor. Our Westfield Stratford City pop-up offers a chance to feel the pure, waterless hydration for yourself, with a free 2-minute hand treatment. Don’t miss our exclusive Buy 2 Get 1 Free deal, allowing you to mix and match our potent products for just £14.99 each. Tap the TIKTOK shop or visit us in-store to support a homegrown family business committed to quality and heritage.
